Hailed as “Britain’s top male waxing specialist” by the former Men’s Health grooming editor, ‘wax daddy’ Andy Rouillard is an award-winning industry expert with many years experience in the male grooming sector. With his no-nonsense approach on how to look good hairless, Andy is a regular contributor to the trade and consumer media, a beauty awards judge, brand consultant and industry advisor. He is also the author of several published articles and textbook inclusions on hair removal, and recently appeared in the instructional DVD “Les Secrets De L’Épilation” for the French market. Andy is widely regarded as setting the benchmark for male waxing training in the UK. He has tutored technicians at some of the country’s most prestigious spas and salons, as well as speaking at industry events across mainland Europe, Russia and North America. As the head of education for Ashmira Botanica, he worked closely with founder, Tracey Smith, in the initial creation of the brand’s iconic professional products and retail line.