Tracey Smith

International
Tracey Smith

I started working at beauty exhibitions over 40 years ago at the tender age of 14! My father worked for Oritree Ltd, the top waxing brand in the UK at that time. This gave me a real passion for the beauty industry, so after a short career as a veterinary nurse and an account manager I returned to college where I qualified in IHBC as a Beauty Therapist and Electrologist, VTCT as a Reflexologist and then Hot Stones, Reiki, Sekhem, Ear Candles and Crystal Healing.

I set up my first beauty wholesale business at the ripe old age of 23 (the only beauty-only wholesaler in the South West), and Ashmira Botanica in 2017. We import Anesi Skincare, Nexus Laser Hair Removal Machine and Depileve Waxes; we wholesale Carlton’s Facial Machines and manufacture our own brand of waxing products and waxes – Ashmira Botanica. I worked very closely with Andy Rouillard to produce our beautiful range which is packed full of beautiful botanical ingredients and turns waxing into a luxurious waxing treatment.

My main job role is to run the business as well as visiting, training or introducing the brand to some of the finest Spas and Salons in the UK and overseas. No two days are ever the same and I wouldn’t swap what I do for the world!